Small and growing businesses (SGBs) in Nairobi are vital drivers of Kenya's economic progress, contributing significantly to innovation, job creation, and community development. However, these businesses face numerous risks, from operational uncertainties to external challenges, making risk management a critical need for their sustainability. Insurance provides a vital safety net, enabling SGBs to safeguard their assets, employees, and operations against unforeseen events.

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This analytical report, conducted in partnership with AAR Insurance, sheds light on the gaps and opportunities in the uptake of insurance within the SGB segment, presenting insights that can guide both insurers and business owners toward mutually beneficial solutions.

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