Kariuki followed the events of the Global Entrepreneurship Summit held recently in Nairobi very carefully. He appreciated the public support provided by both President Kenyatta and President Obama and looked forward to the fruition of all the pro-entrepreneur promises. In anticipation, Kariuki contemplated the innovativeness of his service delivery and technological backend platform of his main product.
So he charged forth determined to invoke as much creativity as possible in his business and set himself apart as the most innovative in his field. However, Kariuki did not realise a critical hindrance of innovation: sometimes innovation boosts a startup business and sometimes it kills the firm off completely.